Maybe you are giving an informal presentation, at a
networking event or a trade show, and you see these folks –
fidgeting with change in their pockets, standing with hands
over crotch in the classic fig-leaf position, leaning on a
counter, twirling a pen, or tossing a give-away from
hand-to-hand.
Maybe you do the same thing. What does it say to the folks
in your audience or who are walking down the aisle? I?M
BORED and uncomfortable and I don?t know what to do with
my hands.
What to do with your hands? Julia O’Connor, president of
Trade Show Training, inc, has two simple suggestions.
“My favorite is to take a survey with paper and clipboard”,
she said. “because trade shows are an ideal time to gather
information from folks who stop by your booth.”
Develop a little survey ? no more than five questions. Make it
easy, quick, multiple-choice. You will get better results if you
don?t require personal information but always ask how
participants want you to follow-up.
What to ask? What do you need to know about potential
clients and your business for the next six months? What do
they know about your company? Your products? What are
their requirements for the sales process, service, financing,
repair, technology, innovation, trade-in, etc? Also – in general
? how do they see industry trends, outside forces affecting
the economy, politics at all levels, taxes, immigration, etc.
While it would be easy to put this in some electronic format,
use old-fashioned paper and a clipboard.
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